Paying for a new pair of shoes can feel like a major investment — and no, I’m not just saying that because I’m a shopping writer. Of the big brands, Hoka sneakers offer the most desirable maximal cushy comfort, but it comes at a major price tag, which is usually almost $200 at full price and just over $100 when you’re lucky to catch a sale.
Well, if you want to avoid paying that trend tax, consider this pair of sneakers we found on Amazon instead that, per reviews, provide Heaven-levels of comfort. Meet the Nortiv 8s that reviewers say feel like “walking on clouds,” even after a long time on their feet. So many reviewers say they’re comparable to Hoka Cliftons for a fraction of the cost. They’re attractive, users say they’re very well made, they’re great for anyone with plantar fasciitis and, right now, they’re also under $60. Yep, that’s a steal.
These Nordiv 8 ActiveFloat walking shoes feature plush, rebound-heavy EVA midsoles, making them easy on the knees and ankles, whether you’re walking or running on pavement. If roads and sidewalks aren’t your style, they also have excellent traction for trails, gravel and easygoing hiking paths. You can grab a pair in women’s sizes 6-11 and in one of seven colors.
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Reviewers truly love these, raving that they’re comfy enough for all-day wear and alleviating tired feet.
“I’m a dog groomer who works an average of 8-10 hours a day and I’m plus size so shoes wear out fast for me and replacing $100+ shoes every other month or so isn’t feasible,” says one user with planters fasciitis. “I came across these as an alternative, and after reading the reviews comparing them to Hokas, I decided to try them out. I’m so glad I did because for the first time in years I’m not struggling to walk and stay upright at the end of the day.”
“If I could give these sneakers a #10 I absolutely would!!!! Im on my feet 12 plus hours a day at work & Im a Hoka lover. These are the best replacement for Hoka IMO. Great price, excellent cushioning & my feet were happy at the end of the day!!! LOVE THEM.” — Amazon Customer
“I have planters fasciitis and needed ortho shoes and was originally looking at hokas but I did not want to pay the price. I’m a dog groomer who works an average of 8-10 hours a day and I’m plus size so shoes wear out fast for me and replacing $100+ shoes every other month or so isn’t feasible. I came across these as an alternative and after reading the reviews comparing them to hokas I decided to try them out. I’m so glad I did because for the first time in years I’m not struggling to walk and stay upright at the end of the day. They are so comfortable and feel like I’m walking on clouds. The bounciness of them took a bit to get use to but they’re not heavy at all which I thought they might be due to the thicker soles. I ordered my size 8 and even for someone who has slightly wider feet the sizing was spot on. I’ve been wearing them for about 5 days now and they’re honesty so comfortable. I’ve had multiple people ask about them within that time and they ordered some and have all been thrilled with them as well. They also came same day which was awesome. I will definetly be ordering a backup pair for home to keep one pair at work. I hope these never go away because I honestly don’t want to buy any other shoes😂” — A. Cortez
“Great value! These shoes are comfortable, attractive and well made. I ordered normal size, women’s 7.5, and they fit perfectly. The rocker sole is soft and cushiony, and the insole can be swapped out if more arch support is needed. I wanted a shoe with laces for a secure fit and something that was comfortable for long periods of walking and standing. An added bonus was the cheerful, bright pink color. I purchased these in lieu of the HOKA Clifton 10 after reading other reviews comparing them. These are perfect for my needs.” — Ope!
“These shoes are so so comfortable. I got the Pink color but in person they are quite a bit brighter, like a bubblegum pink, which I love! Definitely different than the almost dusty pink color that my screen displays. The arch hits just right for me. The sole is thick and very cushioned but I’m not sure how long that’ll last, as I am a larger woman. I’ve already placed an order for the hot pink color and will be getting my mom a pair, too. These are definitely comparable to the Hoka brand, which I tried on in store and liked very much but couldn’t justify the price right now. These are 1/3 of the price and I personally like the colors more. I can’t recommend these enough!” — Bicana
“I absolutely LOVE these shoes. I own Hokas, Nikes, ASICs, Skechers and I walk regularly. These shoes are the most comfortable of all of them. I normally wear a half size bigger in walking shoes, but with this one, I don’t wear a half size bigger. I’m going to order another pair because they are so comfortable. The sole is very thick yet it is nicely cushioned for my feet. They were perfect when I wore them the very first time.” — AnthemRhonda
“These are a game changer! Felt like I was walking on clouds. I’m a nurse and on my feet constantly. My Nikes just weren’t doing it for me. These are even better than expensive Hokas! Definitely recommend! I had a pep in my step from the beginning of my day to the end. They were recommended to me by another nurse and a PA that I work with.” — Melissa Nash
“I couldn’t wait to try these out. I work 12 hour shifts on my feet and these are so super comfortable. No breaking in period. This is my 3rd, 12 hour shift and not one complaint. I need toe room and ordered the wide and my toes don’t rub together. Very true to size as well. These are super light as well. The soles are thick and inside good cushions. I forget about my feet altogether. Like walking on air. Great quality as well. My feet don’t sweat either. I definitely recommend and I am ordering another pair.” — 64Tammen
And in case you’d like more comfy options to compare them to, here are three more on-sale or already well-priced sneaks that women 40 and up vouch for — curated by Shopping reporter, Griffin Wynne!
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)
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